META Tags are hidden text placed in your HTML page and are used by
most major search engines to index your site based on your keywords and descriptions. It is very
important to use META Tags as well as a good TITLE if you expect to be found in most search
engines. Note that META Tags are not the only thing search engines will look at when ranking your
sites; also, some search engines will ignore META Tags completely. Most search engines will also
index your body text.
A good title including the most important key words will go into the Website Title: (Up to 100 characters). It
is up to you to determine the context of the Title, Keywords and Description of the site. We will assist
you if your direction is not correct, but what you use for these areas will determine your position with
the search engines when someone searches for your site. We can not do this for you as you know your product/service
better than we do. Some examples are in the keyword section of this page.
Next is a description of services or product that you provide. This
Description needs to be: (2-3 sentences.) Use the most important keywords in the description
and use a minimum of words that do not reflect what words a person would use to find your site.
The last but most important step in manipulating the
search engines is keyword selection. Keywords must be both relevant and frequently used.
If you simply want visits for the sake of visits (for instance, if you are selling ad views on your site), then it doesn't matter where these hits come from. If you are looking for relevant visits (if you're selling a product or trying to attract a particular interest group), then you need to be more careful in your selection. Relevant visits equal more chances for sales and more chances for return visits.
An example of a site featuring water faucets: Repeat the term "water faucet" 100 times. Makes sense, right? We are making several mistakes here and not taking full advantage of keyword power. Here are some rules and how to apply them:
- Use Plurals
- If you pluralize your words, those who search for the singular and plural will both find your site. In this case he should have written "water faucets".
- One word alone will get a few people, but not everyone thinks like you do. Try to get into the mind of someone who would find your site/product useful.
In this case, you could have used words like "plumbing", "home improvement", "sinks", "kitchens", "bathrooms", "plumbers", etc.
- Don't Repeat Excessively
- Some search engines are beginning to filter out sites that repeat words too much. I repeat no more than 2-5 times and leave it at that. Most search engines will recognize this.
- Use Varying Forms
- Not everyone is going to write "water faucet" as you see here. Right or wrong, there are many people out there that will search for "water-faucet" or "waterfaucet." It probably seems silly to you, but it will make perfect sense to someone else. In this case it probably won't be so important, but what if you are offering an IQ test? You would be wise to use both "I.Q. tests" and "IQ tests".
- Use Power Combinations
- This refers to economy of space. Some sites will only look at the first 250 characters or so of a keyword list in your page. To use the space more effectively you can combine two combinations. For example, if the site here also offers bottled spring water, they need to include that in their list. Instead of writing "bottled spring water" and "water faucets" they can combine the two and simply say "bottled spring water faucets". This way people searching for both keyword combinations will pull up the page with less space used. This frees up some more space for more keywords.
- Use Phrases
- In a recent study conducted by one of the major search engines, it was revealed that over 65% of all searches made use phrases rather than single words.
- Target Keywords and Phrases Per Page
- Each search engines looks at only a certain portion of your page. You might want to have specific key words on each page to be more relevant to that specific page....
Write down the keywords related to your site. Once you have generated a list. Ask yourself: "What would someone who would benefit from my site be looking for"? Then add the results.
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